Turning
Complex Ideas Into
Intuitive Experiences
Welcom to Walay Design! I combine UX strategy, UI design and front-end knowledge to build products users love, including MVPs, scalable platforms, landing pages, and branded websites.
5+
Years
in UI/UX
200+
Projects
Delivered
50+
Clients
Worldwide
SERVICES
- Conversion-focused website
- SaaS / service landing pages
- Brand & marketing websites
- Creative interaction & visual design
- Frontend implementation
- Web & mobile app design
- Product strategy & UX review
- Design systems & scalable UI
- User flow & information architecture
- AI design optimisation
- Custom WordPress development
- Elementor implementation
- Ongoing support & maintenance
- UX improvements
- Visual hierarchy refinement
- Responsive optimisation
- Accessibility review
ABOUT ME
Dedicated to designing highly interactive and user-friendly products, I enjoy thinking creatively and trying something challenging. During my 5 years of freelancing, I have gained a variety of experience, including product development, product optimisation and interactive website layout. Additionally, I have cooperated with a diverse range of clients, who are entrepreneurs, small studios and SMEs. Very welcome to consult with me if you have any creative ideas or questions about product development!
WHAT CLIENTS SAID
It was a great experience!
You-Zhen Lin is a creative and skilled UX/UI Designer and Web Developer who helped bring my digital portfolio website to life. She has a great eye for design detail and generously shared her knowledge during the process.
Her work reflects a thoughtful approach, and I appreciate the final result. I'd recommend You-Zhen to anyone looking for a Designer and Web developer who brings both skill and a collaborative spirit to the table.
Grace-Joy ChinenyezeProduct Manager
Amazing work, always quick to help.
Zoey has volunteered with the charity I lead, Release Counselling and Therapy for Women, over the past few months and has done an amazing job improving the design and user experience of our website.
Zoey is always quick to respond and help, and is continuing to help us with further improvements to the website, which we're very grateful for.
Amy HutsonCEO at Release
An exceptional asset to my business.
I needed someone to design clear, developer-ready website page layouts, and she consistently delivered exactly that — high-quality, thoughtfully structured designs that my developer could implement without friction.
Her work included page layouts for key areas of the site, handover assets and specifications for development, and iterating quickly on feedback to keep projects moving.
MarkDirector at BakeryGo
